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While TheStreet.Com content is excellent, the website is not easy to use.
Primary navigation is focused on three major sub-divisions: TheStreet.Com, RealMoney.Com and Street Insight. Some free services are duplicated between TheStreet and RealMoney, such as all accessible Cramer items and Video and Audio features. Yet, it looks like RealMoney is supposed to be fully subscription based. Street Insight is the only place where professional services are available, yet, most visitors will try going there (professional or not) because the website design directs a visitor in that direction. For the first time visitor, this high level confusion can dampen enthusiasm for the site.
There are lots and lots of ads and sponsoring partner banners; lot’s of blinking lights. And, offers for subscription services and free trials show up everywhere. While the primary purpose of the website is to make money for the owners, many visitors will retreat and never consider the content because of the emphasis on marketing.
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